Why Local TV Should Be a Cornerstone of Your AI-Powered Digital Marketing Strategy

By Lana Mini, Senior Vice President, Marx Layne & Company
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​When a traveler searches “best hotel near Detroit” or asks ChatGPT where to eat in Traverse City, artificial intelligence determines which businesses get recommended and which get overlooked. But AI doesn’t create credibility on its own. It pulls from trusted signals already established in the marketplace.
 
 In Michigan, studies prove, one of the most overlooked credibility drivers for restaurants and hotels remains local television.
 
In fact, local tv continues to be one of the most trusted and influential news sources; making it foundational to any modern digital strategy.
 
This insight comes from a statewide EPIC-MRA poll, which found 41 percent of Michigan residents cite local television and cable news as their main source of opinion-shaping news.

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