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1. Update Your Liquor License. Beverages are no longer the cherry-on-top when it comes to restaurant sales. Drinks now represent a larger piece of the pie for restaurant sales. According to data from the National Restaurant Assocation, 70% of consumers would choose a place to eat based on beverage options. Before the summer holidays hit, make sure your liquor license is updated, and make sure you know what your license allows you to do. Apply as soon as possible when seeking a special license (required for events or other one-time activities) or outdoor service license. Get your questions answered now through the MRLA Legal Center and talk to legal experts with years of experience in Michigan liquor law. 2. Get Ready-to-Go for Cocktails-to Go. With cocktails-to-go now a permanent – and profitable - addition to a summer menu, restaurants and any business with a liquor license have an opportunity to raise sales right alongside the temperatures. Make sure your restaurant is ready and your employees are trained to serve carryout drinks of all kinds. According to Mark Burzych, of Fahey, Schultz, Burzych, Rhodes, liquor licensees should figure out what specific drinks and containers they are allowed to sell or use under their license. Read here to find out the need-to-know about cocktails-to-go. |
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